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Lets run together!

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We have nothing against circles – let’s get that straight. There’s something irresistible about a perfect circle, and humans have been fixated on the shape for a long time (unsurprising really, seeing as our entire solar system is based on the things).

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And often designers will abuse the humble circle to make a design look just that little more impressive to civilians, explaining their latest designs by superimposing a bunch of circles – and maybe a few parallel lines for good measure – on one page of the PowerPoint deck at presentation time.

The Twitter logo, we’re told, is constructed using 13 circles, which may or may not be strictly true. Does this really matter, though?

Alex K

Being constructed that way doesn’t make the logo any better or worse; at most it makes for a good pub fact. And it’s often claimed that the iconic Apple logo was designed along the same sort of lines, using circles and the good old golden ratio. This seems to be more of an urban myth, though. Designer Rob Janoff based his work on actual apples; he sliced them into cross sections and built his designs around the curves supplied by nature.

Basically any design that features curves can be reinterpreted as a demonstration of some fundamental circular design truth in action, but it often just turns out to be wishful thinking on the part of the observer. Just as we’re genetically programmed to see faces in random patterns, we’re similarly inclined to mentally break complex shapes down into a collection of primitives.

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